Archived entries for articles

Article on FreshGigs blog & Business Edge News

You know you’re busy when a guest blog that you wrote goes over your radar.

FreshGigs.ca asked me to do a blog for their website and I chose to do it on Meetup.com, the untapped social network.

Check out the blog on FreshGigs here, published on February 2nd, 2011.

Update: Business Edge News Magazine takes one blog from FreshGigs to publish in their paper. I found out that my blog was republished on February 25th. Check it out!

PR Tips for Artists on ArtistRun.org

Liza Lee of ArtistRun.org invited me to do a blog on PR tips for artists.  It’s been a long time since I’ve done a publicity campaign for an artist – and it was for my first ever client as a matter of fact – but I hope that the site’s members can learn something new from the blog that they didn’t already know.

Click here to go to the blog “PR Tips for Artists.”

1000 ways to start a biz for under $1000

Tom Corson-Knowles, founder of the new blog 1000 Ways to Start a Business with $1,000 or Less, was looking for contributors to his first blog post.

Since I started Middle Child Marketing with no loan, my own personal funds, and whatever knowledge was in my head then, I shared my story.

Click here to read the blog.

My excerpt:

9. Turn your hobby into a business – how can you monetize what you do already? If you collect stamps, find out how you can make money buying and selling collectible stamps. Become an expert at what you’re already doing.

I started my PR consultancy business in 2008 with under $1000 of my own money. I did not get a business loan to start, rather started with some business cards, a website that I made myself (under $100 for two years of domain & hosting), and office equipment that I already possessed such as my computer and printer.

In my opinion it is much easier to start a service-based, B2B business than product-based or B2C business because your “product” is your own skill set and knowledge. I have since offered marketing consulting, copywriting, and editing to my roster in addition to Publicity campaigns because of the education and skills that I already possessed during the years prior to starting my business, and gained along the way.

If you’d like to contribute your story to the blog (they’re only up to #85 right now) email Tom at Tom (at) JuiceTom.com.

MCM’s wish on Dr. Shannon Reece’s site

Dr. Shannon Reece is an American business coach with a PhD in sport psychology. She runs a blog called “Strategies & Tactics for Women” for competitive women in business. She asked businesswomen to share what their wish would be from Santa, and my wish made it on the list.

Check out the “What’s on Your Business Christmas Wish List?” blog here.

What I said:

I’d love an iPad if Santa would spare me one. Sometimes carrying around my laptop can be a pain, and it carries all of my work data, so there’s always the fear of someone stealing it. Having a lightweight device that can access the Internet and show things to people I’m meeting with would be easier on my body and more impressive to a client.

Still no iPad to be found, but things often come to me when they are most needed.

The New Newsroom: CNW Whitepaper

This is the first of a few end-of-year blogs that I’ve put off and finally want to get back on track with!

Last month, the CNW (Canada Newswire) Group published a whitepaper entitled “Newsrooms in Canada: The New Reality” on how the traditional media newsroom has changed and what PR pros need to know to help them thrive. Here are some of the highlights:

The New Newsroom

  • Over half of Canadian journalists reported a heavier workload in 2010 vs. 2009, due to layoffs and newsrooms running with fewer staff. Reporters have reponsibilities that would also have been assigned to people like photo editors.
  • Journalists file 1-3 stories every day, and 55% are now required to file for the outlet’s online edition, like wire services.  Four-day stories are now compressed into one moment.
  • Online stories now include video, audio, graphics, and links.
  • 30% of reporters are now blogging, and 30% post on Twitter as part of their jobs.
  • Newsrooms are expected to commit to standards of trust by reporting factual information, and spelling things correctly (I’d add grammar is a plus too.). Though readers get their information from various other sources like Twitter, newsrooms still remain relevant through these criteria. They play the role of “information curator” by conveying the messages that matter out of the mountain of garbage that people get inundated with.
  • Newsrooms are pushing harder than ever to be first with breaking news. They are competing with other newsrooms, businesses, municipalities, celebrties, and social media.
  • Journalists are establishing their own brands separate from their outlets. 60% of them feel it’s important.
  • Tapping into the community of listeners, viewers, and readers means that they report the news the audience wants. Social media is an important part of this conversation.

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