middle child marketing | Sandra Garcia, Publicist, Public Relations Consultant, Publicity, Writing, Editing, Communications | Vancouver BC

Survey Results: Journalists on Media Relations

Last week, I downloaded a survey (conducted by Cision and Bulldog Reporter) that was done with nearly 1800 journalists this year and what they thought of the current media relations practices done by Communications and Public Relations professionals. Though the survey was done on Americans, the results are still surprising and since Canada’s system isn’t so different, I’ll assume that the stats might be quite similar here.

The survey was done via SurveyMonkey.com to editors (49%) and reporters or writers (26%). It’s quite lengthy to report ALL of the stats & observations, but I will repeat some of the ones I thought were worthy of blogging on.

Working conditions:
- 54% reported that editorial staff size decreased in the last year.
- Workload increased in the last year overall, but 26% reported no change in workload.
- 52% of journalists use social media to promote their work, with Facebook being #1 at 76.6% and Twitter a close second at 71.7%.

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Vitamin Daily gets massaged, Thai style

My first piece of media coverage for Sabai Thai Spa was blogged today in Vitamin Daily. Thanks to Editor-in-Chief Sarah Bancroft for bravely sneaking out of work to try out Sabai Thai’s Signature Thai Herbal Compress Massage! It’s an ancient treatment that uses a steamed cotton compress filled with herbs. I’ve tried this service myself and I must say the heat feels REALLY good, even in summer!

Read the full blog here.

Canadian Film updates August 6-12

Top 5 films last week as reported by Playback Magazine:

1) Filiere 13 – Week 2 – $939,571
2) Piche: En ciel et terre (Piche: Between Heaven and Earth) – Week 6 – $3,367,476
3) Hubble 3D – Week 22 – $1,407,200
4) Cabotins – Week 3 – $281,225
5) Les Amours Imaginaires (Heartbeats) - Week 9 – $489,148

On another note, a new Canadian documentary called Hugh Hefner – Playboy, Activist and Rebel, directed by Canadian Brigitte Berman, opens up this Friday in Vancouver, based on the early life of Hugh Hefner. I think of him as a womanizer – but did he break new ground for women and the way we view sex in society? Decide for yourself when this film opens.

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