I have become that which I vowed not to become.
SOCIAL MEDIA. I have mixed feelings about this phrase. I love connecting with others online, sharing what’s going on in my work and life, and get most of my daily news through social media. On the other, it’s something I have to be ON on a daily basis, lest I miss big news in business or from someone close to me.
I have been on Facebook since 2007 and Twitter since 2009. In 2010 I began Facebooking and Tweeting for some client events and the Vancouver Short Film Festival on a mostly volunteer basis. This experience made me realize how connected you really have to be to your client or event in order to be the voice. I vowed never to handle one’s account on a daily basis again unless I was being paid to do it.
I snapped a shot of The Vampire Diaries’ Sara Canning at the VWIFF Spotlight Awards Gala in 2011. It was the only photo of her posted on social media that night.
Fast forward two years later, and everyone in business – whether internal, Advertising agencies, Marketing agencies, PR agencies, consultants – is on social or trying to be on it. I’ve seen more and more folks struggling to keep up with the constant Facebook timeline updates and algorithms, and find out how exactly you calculate return on investment. Even though I vowed never to handle someone else’s account, I started thinking that I could do it BETTER than some people themselves. Of course, I cannot be at a client’s business 8 hours a day, but I can be that voice they wanted to be online; a better one than the one they are putting out there. So I started thinking about how to make money out of it, and I have come up with a few packages I’m going to start offering as of this year.
Set-up of two to eight accounts including Hootsuite integration, and 1 hour of training.
THE BASICS + HELLO BLOG!
Includes the above plus installation of a WordPress blog into your website, or a new website and blog. A new website is always exciting to make, provided you’ve done the branding homework.
SOCIAL MEDIA STAR – 3-month campaign
Includes The Basics, 11 weekly blog posts, any promotional contests, sponsored Facebook ads (budget not included), and an analytics report at the six and 12-week marks. Access to Google Analytics is highly encouraged.
SOCIAL MEDIA CELEBRITY - 3-month campaign
Includes The Basics, installation of a WordPress blog into your website or a new website and blog, 11 weekly blog posts, any promotional contests, sponsored Facebook ads (budget not included), and an analytics report at the six and 12-week marks. Access to Google Analytics is highly encouraged.
I will also charge by the hour for consulting sessions.
Depending on how I feel about the first few campaigns I do, if I feel this is something I can sustain long term, I will have to start calling myself a “PR + Social Media Manager” rather than a Publicist to better define what I do for businesses.
They say you should do what you’re good at, and what you love. I know social media is one thing I am good at, but whether I will love doing it for others is something to be discovered.
For rates, please contact me.