About Sandra Garcia

I am a middle child, and this is my story.

After graduating from University, I worked at a PR and Events firm where I learned the ropes of event planning and media relations. After nearly two years, I found that the corporate world just wasn’t for me, and started freelancing for businesses. Six months and many courses later, I started Middle Child Marketing Inc., and decided to do things my way.

Since childhood, I’ve had a passion for language and visual art. I’ve had my poetry published in several journals and anthologies, and completed a degree in English Lit and Film Studies from UBC. In 2005, I helped to start the Vancouver Short Film Festival, where I sit on the Board of Directors as Chair. In 2007, I saw a life-changing documentary named Earthlings and began my journey to becoming vegan and living an eco lifestyle. I was named Volunteer of the Year by Women in Film & Television Vancouver in 2009 for my work in publicizing the Vancouver Women in Film Festival and Spotlight Awards Gala.

In 2010 I started to help businesses with writing, editing and proofreading documents. Nowadays, people are jumping on the social media bandwagon, so I’ve started to consult on that, as well as general Publicity strategy. I was featured in the 3rd edition of the CRAVE Vancouver Guide that came out in November 2010 with my testimonial on the back cover. In 2012, I started a brand called Conscious PR, dedicated to launching socially-conscious Publicity campaigns that drive stories of positive change in the world.

I am a current member of the Forum for Women Entrepreneurs BC Chapter and LOCO BC, and am a contributing blogger at HelloVancity.com.

Click here to read articles I’ve written, and other mentions of Middle Child Marketing Inc. in the media.

Where I’ve been schooled:

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